Most companies these days are familiar with the value of a CRM system in relation to storing relevant client data and details, but there are other functions of CRM that people are less aware of. For example, an effectively functioning CRM system can be used to generate sales and increase staff productivity.
Why is it difficult so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with experience and technical know-how, a loyal customer base, and you’ve developed economies of scale if you’re a manufacturer.
Plan, create, and implement campaigns. Sound familiar? If you’re a marketing person, then this is part of your world. In marketing, you get to devise and initiate, but much of your job is also all about analyzing and measuring to boost the return on investment (ROI).
In today’s interconnected world, social media is a must-use communication channel for sales professionals. Not only is social media a great tool for communicating, it is an invaluable tool for sales prospecting.
The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by.
Like all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing as personal and impactful as possible. One excellent way to do this is through customer insight like Email Intelligence.
The last week of this five-part series on online marketing fundamentals for small business will finish up with a look at email marketing. With over 210 billion emails sent every day, email marketing remains the preferred means of brand communication for 48 per cent of consumers.
As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to small business marketing. While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. You’re not alone.
While the term “sales development” has been around since the 1980s, advances in technology have invoked a new era of sales development, which is revolutionizing how companies do business. Gone are the days of pure cold calling or expensive direct mail campaigns; today companies are looking for ways to get in front of the right people at the lowest cost possible. Alas, many companies, especially tech companies, are turning their attention to sales development.
In this age of social sharing and almost limitless choices for buyers, B2B firms need to continuously provide value beyond the sale. As we discussed in our recent review of B2B marketing trends to watch in 2016, B2B advocate marketing is gaining traction as a means to engage and reward clients.