Increasing Sales Productivity through CRM

CRM - Customer Relation Management
CRM – Customer Relation Management

Most companies these days are familiar with the value of a CRM system in relation to storing relevant client data and details, but there are other functions of CRM that people are less aware of. For example, an effectively functioning CRM system can be used to generate sales and increase staff productivity.

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Why Every Marketing Strategy Needs To Include Attribution

marketing-attributionWhy is it difficult so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with experience and technical know-how, a loyal customer base, and you’ve developed economies of scale if you’re a manufacturer.

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Do I Need Email Intelligence for eCommerce?

email-intelligenceLike all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing as personal and impactful as possible. One excellent way to do this is through customer insight like Email Intelligence.

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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

sbsmarketing-balanceAs a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to small business marketing. While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. You’re not alone.

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How sales development is changing sales forever

sales_developmentWhile the term “sales development” has been around since the 1980s, advances in technology have invoked a new era of sales development, which is revolutionizing how companies do business. Gone are the days of pure cold calling or expensive direct mail campaigns; today companies are looking for ways to get in front of the right people at the lowest cost possible. Alas, many companies, especially tech companies, are turning their attention to sales development.

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