If your B2B startup has graduated from spreadsheets to CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers. However, there is another crucial piece of the puzzle your business might be missing.
As the New Year begins, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2017. Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever.
Editor’s note: What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a
Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because any effective email marketing strategy takes into
Personalization led to more conversions for 43% of marketers, according to a recent CMO Council survey. B2B marketing and sales teams tend to focus on lead quality; making sure the channels they’re using for lead gen are targeting the right audience for the right price.
Do you consider successful email delivery the only job an email marketing tool should perform for you? Are you happy with the macro-level statistics – open Rate, click rate, bounce rate, and unsubscribed rate that any common tool provides you?
If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email sales results are DOA, then you need to give your email tactics a bit of CPR. That is, correct your mistakes, practice persistence and rotate your marketing approaches.
As a B2B marketer you want your B2B brand to get noticed, your sales to improve and
ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can cause some organisations to run out of steam, and ideas.
As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things.
If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.