Email is the top communication channel for many organizations as they look to stay in touch with customers and promote products and services. However, many companies are dealing with poor email list hygiene that can disrupt communication through this critical channel.
Most companies these days are familiar with the value of a CRM system in relation to storing relevant client data and details, but there are other functions of CRM that people are less aware of. For example, an effectively functioning CRM system can be used to generate sales and increase staff productivity.
Email is the strongest owned marketing channel a business can leverage. It’s the preferred contact method for many customers and, given the ever-growing popularity of mobile, most of us are only an arm’s length from our inboxes at any given time. But to truly harness the power of email, brands need to utilize email list segmentation.
Nothing is more insensitive, embarrassing or costly to a direct mailer than sending a mailing piece addressed to someone who is deceased.
Sending direct mail addressed to a deceased individual can be upsetting to the family members left behind and costly to the mailer.
Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.
With the abundance of data available to organizations of all sizes, it’s never been more important to concentrate on the quality, rather than the quantity of the information you’re collecting and analyzing.
Marketers are constantly trying to improve campaign ROI, better understand customers and spend less time cleansing and updating the database.
Health Insurance Companies are using Profisee Master Data Maestro’s Address Verification Strategy capability to identify and improve their address data quality. Maestro’s address verification can provide the following important steps: