Once upon a time, there was a king named Email and, for several years, it reigned supreme over the digital marketing landscape. People checked email with fervor, valiantly slashing spam and filing important messages — jockeying for the coveted Inbox Zero. Then, something happened. Suddenly, people began to doubt Email. They fawned over a newcomer by the name of Social Media.
Today, marketers aren’t simply concerned with tracking browser behavior, we’re interested in tracking all behaviors across all platforms. We know this is the key to truly understanding what drives our customers’ decisions. Enter sticky data—your new secret weapon for capturing a wealth of customer insights, and the potential to completely transform the ways you engage with your audiences.
How the power of data can improve your direct mail results
AverickMedia Direct mail campaigns are only as good as the data they are powered by. When you’re trying to stretch your marketing dollars and improve your results, high quality data can make all the difference.
The more characteristics you have data on, the more scope you have for identifying clusters of potential customers for whom differing marketing approaches may be more effective. Data Enhancement service enables you to increase the amount of data held for each company record in your databases. Data Appending service will help your organization fill in the blanks in your databases.
Time and again, research has proven that almost every database in business contains duplicate data. These mistakes are introduced via a wide range of sources. Data could be entered incorrectly, spelled incorrectly, added with abbreviations or somehow altered phonetically. Often, matches are not easy to spot with the ‘naked eye’.
For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data. And we’re wondering why?
We all know that the purpose of email appending service is to develop one’s email subscriber list with the objective of sending customer information through email instead of traditional mail.
To make best use of your data asset across your organization, it is essential to have a solid data quality framework to ensure that your data is accurate and complete. But all data quality management models are not created equal: different organizations have different levels of data quality maturity, depending on organizational priorities and needs.
Phone Append and Online Fax Services work basically for detecting missing and outdated telephone numbers of prospects and updating it with new and accurate data
With our enhanced Telephone and Online Fax Appending Services, you can reach desired audience type and establish contact with old prospects if you have lost their data or if it is outdated. In addition, we help you to launch new telemarketing campaigns and increase your business revenue.
Becoming a data-driven company. It is something many of us want to achieve today because it elicits thoughts of ultimate insight. One rarely thinks of data as being sexy, but the concept of being able to use data to accurately predict your company’s next move is pretty cool.