The theatre at the Sundance Film Festival was packed. I’m sure I wasn’t the only one who felt that NUTS!, the documentary we were about to see, was probably overrated. I feared I’d be soon be squirming in my seat. Yet learning about the life of Dr. J.R. Brinkley, the country physician who discovered a goat testicle impotence cure for men, was anything but boring.
The year of 2016 was a year of hyper personalization in email. This will probably be even bigger in 2017. If you run email marketing campaigns, you MUST communicate with your audience in a way that is truly relevant and personal – allowing your company to build strong customer relationships that drive sales.