Over the past few years we have witnessed a dramatic transformation in marketing sphere including social media marketing, search engine powerhouses, websites, blogs, and various viral internet activities. They have changed the ways of reaching and interacting with customers. Email marketing may have changed in course of time but continues to offer countless benefits to both marketers and consumers. It may not look glamorous but one can’t deny that it is, by far, the most effective tool to help you grow your business ever.
Easy to Get
According to exacttarget.com, there are over 3.2 billion email accounts today among which 95% of online consumers use email and at least 91% check their email once a day. So it is an inevitable part in our marketing strategy, which can not be ignored or neglected.
If we talk about reach, then email marketing is far effective than social media marketing. According to ReturnPath research done in 2013, 22% of all email messages were blocked or delivered to the spam folder but you still have 74% messages for potential customers.
If we talk of social media marketing on popular social platform such as Facebook and twitter and assuming you have 10,000 followers, your content will not be served to all of them. In fact, in most of the case, they won’t be shown on the wall of even 5% of your followers. If you were to make your message reach all of them, you will have to pay. On the other hand your actualemail messages will reach its destination for sure and chances are that a significant percentage of the recipients will open them.
Email marketing is unavoidable because of its most attractive attribute – the overall cost. It is one of the least expensive marketing formats for growing your businesses today. It takes little time, energy, effort, or resources to craft an email and send it to a group of customers.
Email Marketing gives the best when it comes to ROI (Return On Investment).
Acording to Econsultancy Email Marketing Industry Census (based on a survey of over 1,100 email marketers) 68% of companies attribute 23% of their total sales to the email marketing channel rating email as excellent or good for ROI.
According to the 2013 Email Marketing Benchmark Report, approximately 60% marketers claim the email marketing is generating ROI and 32% believe it will eventually.
According to Exact Target, for every $1 spent, $44.25 is the average return on email marketing investment.
Henry Hyder-Smith, CEO at Adestra stats that “email marketing is such a valuable channel, companies often depend on using outsourced services available in the market to meet any shortfalls – that could be anything tactical or strategic. That’s why we’ve always focused on offering very strong client services alongside our solution. As is evident from the research, email success takes more than technology alone.”
If implemented properly, email marketing offers the highest return and many marketers believe that their campaigns have drastic room for improvement. The biggest barriers remains the quality of email database, lack of integration and lack of strategy.
Engagement is what every marketers desires to accomplish. For small businesses, email needs to be the decisive engagement tool to build relationship with your prospects or customers.
Ask the questions – When was the last time a subscriber replied to one of your emails? What triggered him/her to do so? Repeat that technique.
What’s needs to be done to achieve complete engagement?
Better if you don’t send email campaigns with a “noreply” address, so that receivers, if they want, can reply you anytime soon. If you receive too many mails, you can at least set up a ‘From’ address, which can be checked occasionally.
Email Marketing is Versatile
The versatility and customizability of email marketing is among other reasons why marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the dexterity of the crafter, email messages be extremely simple to very complex:
Marketers can also easily customize emails to a particular segment of the population, to a buyer persona, or for the present season of the year. They are not confined or restrained by anything, or locked into one thing.
Emails can be personalized by including the name of the use With email marketing, you can include eye-catching photos, video files, and specific design elements that reflect your brand.
Smartphones can no longer be overlooked by email marketers, there are now more mobile devices than people on this earth and by 2018, there will be approximately 1.4 mobile devices to every one person. Moreover, they signify a substantial part all email interactions and revenue.
Mobile email marketing statistics states that 65% of email is now opened on a mobile device, 75% of mobile users delete emails that are not mobile friendly, mobile received the largest percentage of unique clicks (which is around 40%).
Ultimate mobile email usage statistic (2015) says that mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type.
The Radicati Group’s ‘Email Statistics Report, 2014-2018′ syas that by the end of 2018, worldwide mobile email users are expected to total over 2.2 billion.
LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015) reveals the biggest barriers with mobile users are – Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%), Website and landingpages not mobile optimized (26%) and Not well formatted for mobile phones (21%)
No one likes to be the core subject of marketing stuffs, so let’s be real by making the communication real so that customers feel like you’re speaking to their particular needs and offering them products or services that put in value to their lives. When it comes to email marketing, It has the power to send one piece of content to thousands of people with some level of personalization. With Segmentation of your email list you can to divide your subscribers in different groups and send highly customized and targeted messages depending on their activities and actions taken on specific times.
According to a research by Kangaroo, about 70% of email recipients agreed that they’ve used coupons and discounts from promotional email. It reveals that actually we have accepted the fact that emails are all about promotional contents.
77% prefer email to receive promotional content, while people who use various different social platform including Facebook, and LinkedIn have zero tolerance for promotional messages.
Email marketing creates results in terms of successfully communicating ideas and developing a brand concept, driving traffic or encouraging them to take action and encouraging them to forward important messages.
Email marketing may seem to be an older or traditional form of marketing, but it has proved to be an enduring and cost-effective marketing alternative for business in the modern era of glamorous social network marketing, search engine marketing, content marketing and advertising.
Article From: blog.email-list.com