10 Email Marketing Terms You Need to Know in 2016

Back in October, we published The Ultimate Email Marketer’s Glossary—a list of the top 10 data management and email marketing terms all email marketing gurus should know.Because we’ve been focusing so much on the importance of both storytelling and personalization in email marketing, it only made sense to create another

5 Steps for Building a Successful Marketing Email

Email campaigns are key to any digital marketing strategy. They allow you to directly connect with consumers and, if done right, email marketing campaigns can lead to a high ROI. Since consumers are inundated with emails, it’s important to make sure yours will be noticed. Below are five email marketing tactics you can pursue to guarantee your marketing message is getting across. 

How to Send the Perfect Email

The perfect email is like a mythological creature: Its existence is questionable; yet marketers continue to pursue it anyway. And while legendary best practices can guide marketers on their quest, these rules can also lead marketers astray.

What to Do When You Don’t Have Enough Data to Personalize Emails

Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to help take your email marketing strategy from dull to dazzling.

10 Reasons Why Email Marketing should be Your Top Priority

Over the past few years we have witnessed a dramatic transformation in marketing sphere including social media marketing, search engine powerhouses, websites, blogs, and various viral internet activities. They have changed the ways of reaching and interacting with customers. Email marketing may have changed in course of time but continues to offer countless benefits

Five Things Every Email Marketer Needs to Know About Dynamic Content

What if I told you that you could significantly increase email click-through rates and conversions – all largely by using information you already have on hand?  If that sounds like a dream come true, then you may want to take a look at what a dynamic email content strategy can do for you.

Two Types of Email That Produce Marketing Wins

Many marketers believe that there’s a timing sweet spot for emailing consumers. But Spencer Kollas disagrees. “There’s no perfect time to send an email that works across the board for all brands,” says Kollas, VP of global deliverability for Experian Marketing Services. “Every brand has a different set of customers, with different needs and preferences. What’s more important than when to send is what to send. No matter what time it is, emails need to be relevant.”

Use Marketing Automation Tools to Increase Marketing ROI

The ROI of a business is one of the largest indicators of success. Companies are in a perpetual struggle, trying to reduce investment and overhead costs, while optimizing their earnings and increasing their profit margin. Marketing automation tools are a highly effective way of enhancing the ROI of a marketing campaign, so your company can increase leads and conversions, while reducing your marketing budget. Here are some of the ways you can use automation tools to enhance marketing ROI.

3 Reasons Why Hashed Emails are Your Greatest Digital Asset

Once upon a time, there was a king named Email and, for several years, it reigned supreme over the digital marketing landscape. People checked email with fervor, valiantly slashing spam and filing important messages — jockeying for the coveted Inbox Zero. Then, something happened. Suddenly, people began to doubt Email. They fawned over a newcomer by the name of Social Media.