In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive into one of those tests. This month, I want to help answer the age-old question: When’s the perfect time to send an email?
If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email sales results are DOA, then you need to give your email tactics a bit of CPR. That is, correct your mistakes, practice persistence and rotate your marketing approaches.
As a B2B marketer you want your B2B brand to get noticed, your sales to improve and
ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can cause some organisations to run out of steam, and ideas.
As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things.
If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.
Ever get the nagging feeling that your email marketing is stuck in a rut? It’s frustrating, isn’t it? You want to break free from your routine and try something new. But you’re short on time, you already have a system, and — if you’re being really honest — you’re a little bit afraid.
Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read?
A list of the five most important pointers for marketers to run through when planning each email campaign to ensure that they are getting the most clicks and subscribes.
Don’t be too wordy. A clear and direct approach might sound obvious, but it’s critical that there is no ambiguity around what action your users need to take.
We’ve all heard about how predictive intelligence is changing email marketing. The use of predictive models to generate offers based on user profiles, behaviors and other variables has obvious benefits for both brands and users. One of the reasons predictive intelligence is so useful is that it places the brand smack-dab in the middle of the consumer’s existing life patterns and online routines.
Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for the coolest new ways to engage consumers. However, those same marketers may have inadvertently pushed email to the back burner. Although the appeal of such innovative marketing channels is completely justified,
As far as customer insights and behavioral analytics go, the Internet has been an extraordinary boon to marketers. Nearly every action a user takes on the Web—even their inactions, as the case may be—leads to a potentially actionable impression, a piece of data that marketers can use to learn more about the person behind that abandoned cart or that click. The old adage decrees that knowledge is power; for marketers, knowledge of consumers’ browsing behavior is often the key to converting shoppers into customers.