For Potent Email Campaigns, Timing Is Everything

In my last column, I spoke a bit about achieving the best results for your email mobile-email2-ss-1920-800x450program through testing. Now, let’s take a deeper dive into one of those tests. This month, I want to help answer the age-old question: When’s the perfect time to send an email?

Continue reading

Does Your Email Marketing Need CPR?

If you run an e-commerce or service company, you know email sales can be the lifeblood email-health-flickr-6123892769_1befc31f38_oof your firm’s marketing. However, if your email sales results are DOA, then you need to give your email tactics a bit of CPR. That is, correct your mistakes, practice persistence and rotate your marketing approaches.

Continue reading

7 Brilliant B2B Marketing Ideas

As a B2B marketer you want your B2B brand to get noticed, your sales to improve and creative-idea-laptop-lightbulb-Dollarphotoclub_81441027-1024x554.jpg
ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can cause some organisations to run out of steam, and ideas.

Continue reading

Why You Don’t Need Advanced Strategies to Find Success in 2016

As someone marketing a small business, you may be on the lookout for the next big email-strategiesthing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things.

If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.

Continue reading

The Email Marketing Workout

A list of the five most important pointers for marketers to run through when planning each email campaign to ensure that they are getting the most clicks and subscribes.email2

1. Content
Don’t be too wordy. A clear and direct approach might sound obvious, but it’s critical that there is no ambiguity around what action your users need to take.

Continue reading

Why Synergistic Email Marketing Makes Sense

We’ve all heard about how predictive intelligence is changing email marketing. The use ofdownload (15) predictive models to generate offers based on user profiles, behaviors and other variables has obvious benefits for both brands and users. One of the reasons predictive intelligence is so useful is that it places the brand smack-dab in the middle of the consumer’s existing life patterns and online routines.

Continue reading

How Marketing Is Changing the Way I Use the Web

As far as customer insights and behavioral analytics go, the Internet has Emailbeen an extraordinary boon to marketers. Nearly every action a user takes on the Web—even their inactions, as the case may be—leads to a potentially actionable impression, a piece of data that marketers can use to learn more about the person behind that abandoned cart or that click. The old adage decrees that knowledge is power; for marketers, knowledge of consumers’ browsing behavior is often the key to converting shoppers into customers.

Continue reading