Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on
Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.
The key aspect of any successful website is getting visitors. After all, Traffic = Money! However, that is the easy bit, the hard bit is getting them to keep coming back continuously!There are many ways to get return traffic to your site. Obviously the most important is to consistently produce quality content.
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because any effective email marketing strategy takes into
Personalization led to more conversions for 43% of marketers, according to a recent CMO Council survey. B2B marketing and sales teams tend to focus on lead quality; making sure the channels they’re using for lead gen are targeting the right audience for the right price.
Do you consider successful email delivery the only job an email marketing tool should perform for you? Are you happy with the macro-level statistics – open Rate, click rate, bounce rate, and unsubscribed rate that any common tool provides you?
YES! Mobile Marketing is Still a Big Deal
Each year the message gets stronger. Mobile technology has become a significant part of our everyday lives – with predictions placing mobile users at more than 2 billion this year (Internet Retailer). We shop, search, buy and sell online from all locations at all times.
The majority of marketers plan to step up their email budgets in 2016. They have the opportunity to step up engagement, too, if they dedicate some of that but to increasing personalization.