Email marketing is still considered as one of the most effective marketing strategies. In –terms of efficiency and performance it beats social networking sites, print advertisements, and even direct mail. As email is also quite affordable, small business owners should use it to market their goods and services to their customers and audience in their own province or state. Through email marketing local businesses can easily reach out to their customers without much hassle. Apart from these, there are also several other reasons that prove why local businesses need to include e-mail marketing in their business strategy.
Here are the reasons below:
- E-mail marketing renders a high ROI: We all know that generating high ROI is one of the top priorities of local businesses. So, through email marketing you are only advertising to a targeted group of individuals who have some preference to buy from you, therefore they are more probable to do so. However, with print, radio and television advertising you are spending resources on the general group of population instead of atargeted group.
- You can easily carry out the task yourself: Without taking help from professional writers, you can easily craft emails by yourself as you require delivering one crucial message to your readers. By writing the messages yourself and by using your own voice, you can definitely establish a personal connection with your readers as well.
- Emails can be accessed on mobile phones: The evolution of smart phones today has enabled every individual to access e-mails on mobile devices. This has also made communications instantly actionable as a result email marketing has become a very powerful tactic, take for example, a restaurant can give out a special discount for a specific day through email and can see instant result.
- Different email messages can be delivered to different people: Different groups of people have different preferences. Based on that, you can easily segment your list and deliver specific information and offers to different groups depending on their interests, where they reside, and what they have bought from you in the past. You can also let them know about an upcoming event that may interest them. People will actually look forward in receiving more emails from you, if you send them relevant news and information’s based on their interest.
Article from: http://mail-prospects.com