In today’s interconnected world, social media is a must-use communication channel for sales professionals. Not only is social media a great tool for communicating, it is an invaluable tool for sales prospecting. While we all may accept that social media is an important tool, finding the time to be actively engaged on social networks is an entirely different story.
Knowing how busy you are, we’ve highlighted a handful of social media tools designed to make your life easier. These tools will help you to streamline your social media activities, giving you more time to do what you do best: sell.
Three Social Media Tools to Help You Crush Your Social Selling Goals
1.) HootSuite: HootSuite is extremely helpful in monitoring and scheduling messages across multiple social media networks. Instead of having to login to each network individually, HootSuite enables you to login to one central location. Once signed in, you can view your various social timelines and newsfeeds all in one browser. What is more, you can also schedule messages out across your social channels. If you’re active on multiple social platforms, HootSuite can be a big time saver for you. It also offers extensive measurement capabilities, allowing you to see what posts get the most interaction and more.
2.) Riffle: Riffle by CrowdRiff is a Chrome extension that provides real-time Twitter analytics to help you better engage with potential prospects. Its user dashboard offers powerful insights like what hashtag a user uses the most and what handles they mention most in their tweets. Information like this can be extremely helpful to have as you work to build relationships with potential prospects.
3.) Newsle: Newsle is a great tool for staying up-to-date on the activities of your network. Now a part of LinkedIn, Newsle aggregates news and stories that reference or mention anyone you are connected to on LinkedIn or Facebook. For example, when a client or prospect receives an award that is written about in a news publication, you will receive a notification. This can be extremely helpful as it enables you to stay current on your network without having to research everything and everyone manually.
Like anything, social selling takes patience, time and effort to do effectively. The social media tools outlined above are intended to assist you on your quest for social selling greatness.
If you have other social media tools that you have found helpful, please tell us about them in the comments section below.
For more on this and other related social selling topics, be sure to visit the Seamless Contacts blog frequently.
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