Time and again, research has proven that almost every database in business contains duplicate data. These mistakes are introduced via a wide range of sources. Data could be entered incorrectly, spelled incorrectly, added with abbreviations or somehow altered phonetically. Often, matches are not easy to spot with the ‘naked eye’.
Like all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing as personal and impactful as possible. One excellent way to do this is through customer insight like Email Intelligence.
Email is the strongest owned marketing channel a business can leverage. It’s the preferred contact method for many customers and, given the ever-growing popularity of mobile, most of us are only an arm’s length from our inboxes at any given time. But to truly harness the power of email, brands need to utilize email list segmentation.
For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data. And we’re wondering why?
There is a tough competition within the B2B world, as businesses face hard -hitting challenges each day while marketing their goods and services to other businesses worldwide.
We all know that the purpose of email appending service is to develop one’s email subscriber list with the objective of sending customer information through email instead of traditional mail.
E-mail marketing is one of the best advertising means for smaller and medium-sized businesses.
Smaller businesses are often reluctant to invest money in advertising, simply because there’s not that much money they can spend.
There’s value in cleansing your email database periodically or prior to a big marketing campaign. Email deliverability varies depending upon list hygiene. If you attempt to email an invalid or undeliverable email address, your coveted sender reputation may be negatively impacted; landing you in your contact’s spam folder or getting you blacklisted altogether.
The last week of this five-part series on online marketing fundamentals for small business will finish up with a look at email marketing. With over 210 billion emails sent every day, email marketing remains the preferred means of brand communication for 48 per cent of consumers.
As mobile web is steadily becoming the main face of web as such, mobile devices are now more depended on for accessing emails. Various studies indicate that almost half the people in many digitally advanced countries access emails through mobile and a majority of this is done via smartphones. Naturally for email marketers mobile represents a new horizon of opportunities.